October 23, 2011

CBE pop-up shop opening party

this past saturday we headed over to see our friend, elly green and the brand new pop-up shop at 1052 queen st. w!   she just opened it with a few other super creative local artists and merchants all contributing their own personal lines and collections. elly is the mastermind behind  CBE {clothing brand experiment} , a collection of hoodies and recently added, dog hoodies {adorable} that go beyond the average zip-up in design, structure and coze-factor.  seriously, cozy!

elly's idea behind CBE is fantastic because everything she creates is completely made in toronto.  that's right, desined, milled, produced, everything!  even the hang-tags are made locally!  of course she sells in a bunch of different markets but every thought and piece starts right here from home.  she has even started a CBE community initiative to give back!  you can read all about it here!

i was lucky enough to get the chance to help out with her 10/11 winter line a year back which was a blast! admittedly, it took forever because i couldn't take myself seriously but hey, we made it through! you can watch the video below and  lust over the classic styles! 

i will be posting more pictures of the pop-up shop soon but in the meantime if you are around the queen/dovercout area stop in and see it for yourself!  trust me when i say it is worth it to stop by and check out the collection. if you can, stop by and have a chat with elly too!  you will feel inspired hearing her talk about CBE, her idea behind it and her direction with it.  not only that, but you'll just have a really awesome time hanging out with her!

tip: she is easily persuaded by beer and pizza!

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